A multi award-winning, location-aware museum app, developed by SFMOMA with Detour, that WIRED said "will forever change how you enjoy museums." I co-led the mobile UX strategy and socialized the design and strategy across the organization. I also spearheaded the app content strategy and executive produced all of the app content (audio, video, text elements). Along the way, I had the privilege of commissioning work from talented scriptwriters, producers, and storytellers including Avery Trufelman, Kumail Nanjiani, Martin Starr, Errol Morris, Marina Gorbis, Eli Horowitz, Third Coast International Audio Festival and more.
San Francisco Museum of Modern Art
