San Francisco Museum of Modern Art
The mission of SFMOMA’s Photography Interpretive Gallery is to advance visual literacy, encouraging visitors to cast a more critical eye on the flood of images they make and receive in this age of smartphones and social media.
Developed in partnership with Second Story, the 1,500-square foot drop-in space is contiguous with the museum’s Sightglass coffee bar; thus it acts simultaneously as educational center and gathering place. Free WiFi and comfortable seating encourage guests to linger, discuss, and reflect. The three digital exhibits within the space—Self-Composed, In Their Own Words, and The View from Here—each explore photography from a different angle.